Environmental damage from the BP oil spill

All the Kings Men, by Robert Penn Warren

All the Kings Men, by Robert Penn Warren Free Online Research Papers Summary: All the King’s Men was written by Robert Penn Warren and published in 1946. It is about a politician named Willie Talos, who becomes the governor of a state somewhere in the South. The novel won the Pulitzer Prize in 1947, and was made into a movie in 1949. Willie Talos suddenly becomes well known throughout his state because of the collapse of a schoolhouse. He had warned the people not to use that contractor, who was known to use inferior materials, but no one listened to him. When the schoolhouse collapsed, killing three children, Willie’s idea that state government made some kind of secret agreement with the contractor was brought to many people’s attention. Sadie Burke and Tiny Duffy, working for another candidate, convince Willie to run for governor so the votes for the others would be split. When Willie finds out, he is furious, and makes an emotional speech that the crowd loves. But he drops out of the election, and campaigns against Sadie and Tiny’s candidate. Four years later, Willie becomes governor and hires Jack Burden as an addition to his pack of political cronies, which already includes Tiny Duffy, lieutenant-governor, and Sugar-Boy, Willieâ €™s reckless driver and bodyguard. Jack Burden is a reporter who admires Willie Talos. Jack is also a historian, having studied American history at the state college where he also researched and started to write the biography of Cass Masters, one of Jack’s ancestors. Jack is used by Willie to research his opponents and find unpleasant facts about them. Response: Throughout the book, the story shifts in time. The main time periods are the present, three years ago, and fourteen years ago. Although this can be a little confusing, it makes it easy to see the changes in Willie’s personality. He goes from being quiet, careful, and always honest, to a bullying governor who is seeking revenge on the Judge for not supporting him. Summary: Judge Irwin makes himself an enemy of Willie by backing an opposing candidate, and Jack is asked to â€Å"dig up some dirt† on him. But Jack hesitates, since he has known the judge his whole life. The judge was like a father to him. But he decides that there is probably nothing to find, since the judge has such a good reputation. Willie knows better. He says that everyone has some secret, and the judge is no exception. After Jack had researched the judge for seven months, he discovers that Judge Irwin had once accepted a bribe, and that Joel Stanton, the governor and the father of Jack’s childhood friends Adam and Anne Stanton, had covered it up. Jack hopes that he never has to reveal this. But when Willie wants Adam to become the director of his new hospital, Jack has to tell Adam to persuade him. Willie’s free hospital is his plan for helping the poor of the state and boosting his own popularity. Willie’s actions become more dishonest by the day. Response: Jack has always liked the judge, and is shocked to learn that he took a bribe. Despite his claims that the purpose of the free hospital is to help the poor people in the state, it seems that Willie is building to more for himself. He wants to be remembered as good for the state. Summary: Sam MacMurfee, a powerful enemy for Willie, threatens Willie with a paternity suit against Tom, Willie’s son, if Willie runs for the Senate. After trying several ways to stop him, Willie remembers the research Jack had done on Judge Irwin, who has the power to control MacMurfee’s threats. Willie orders Jack to blackmail the judge into helping him. Jack obeys Willie, telling Judge Irwin that if he does not help Willie, people will find out about his bribe. Instead of bending to Willie’s will like Jack, Judge Irwin kills himself. In the commotion following Judge Irwin’s death, Jack learns that Judge Irwin was his real father. Willie strikes a deal with Gummy Larson, a building contractor and friend to MacMurfee. Willie gives Larson the contract to build the hospital, and Larson persuades MacMurfee to drop the case on Tom. Response: Here is more proof that Willie would stop at nothing to get what he wants. Jack obeys Willie and threatens the judge, causing him to commit suicide. Jack seems to be more of a puppet than a person. Judge Irwin once called him Willie’s â€Å"body servant† after seeing Willie tell Jack to get him a drink, and Jack going to obey blindly. Summary: Just as things were looking alright for Tom, he has an accident playing football and is paralyzed. This causes Willie to take a long look at his life, and what has happened to him since he got into politics. He cancels all the plans for the hospital, which angers Tiny Duffy. To get even with Willie, Tiny tells Adam that his sister Anne is Willie’s mistress. Adam is furious and shoots Willie. Then Sugar-Boy, loyal to Willie as always, kills Adam. Willie, unable to recover from the serious wound, dies a few days later. Now Jack is trying to figure this all out, and make sense of his own life. He marries Anne and finishes the biography of Cass Mastern. Response: If this novel has a moral at all, it’s probably about power and truth. Power changed Willie and caused him to do things that he’d never have dreamed of doing before he got into politics. Truth and the fear that people would find the truth caused Adam to kill Willie and Judge Irwin to commit suicide. Morality is probably a big part of it, too. The main idea at the end of the book was that if you drop your morals, everything else goes, too. Research Papers on All the King's Men, by Robert Penn WarrenUnreasonable Searches and SeizuresWhere Wild and West MeetHonest Iagos Truth through DeceptionComparison: Letter from Birmingham and CritoBringing Democracy to AfricaPETSTEL analysis of IndiaHarry Potter and the Deathly Hallows Essay19 Century Society: A Deeply Divided EraEffects of Television Violence on ChildrenCapital Punishment

Analyze and make an argument for the success of Martin Luther King Jr Essay

Analyze and make an argument for the success of Martin Luther King Jr speech, I Have a Dream - Essay Example talked about equality for all the races and probably this is the main reason why this speech was a huge success as it changed the whole scenario of the American civil war and the black’s fight for getting equal rights like the white people in America. Martin Luther King delivered this speech around 50 years ago in the footsteps of Lincoln memorial in the august of 1963. The speech started with the history of blacks in America and their continuous struggle to get equal rights in the country just like the other people living in the country moved very beautifully and had all the listeners enchanted. It talked first about the great leader of America under whose footsteps it was being delivered, King then moved on to mention the declaration of independence and its constituents that after the independence all the citizens of America which included black people too would be treated equally and have the same right. No one will be treated on the basis of their color but hundreds of years later, the blacks are still being oppressed as they’re not being given their rights and are not being treated equally. In his speech Martin Luther King talked majestically about how justice has disappeared from the country and how the blacks have been struggling throughout their history in this country. They have been oppressed and being treated as slaves but, they deserve equal rights. King mentioned in his speech that the struggle of blacks to get their rights, to get to get what they deserve and to get what actually is theirs will continue until they achieve their goal but they will not at all use the path of violence but continue their ‘Creative Struggle’. This speech indeed was a very well researched one as King had his point proven after he had delivered the speech. The speech mentioned Bible, the Holy book of the Christians, The Declaration of Independence and President Lincoln, who had all talked about equality and justice for all, Who had all talked about giving equal

Capstone Research Project (5) Paper Example | Topics and Well Written Essays - 2000 words

Capstone Project (5) - Research Paper Example GAAP rule works in connection with SEC rules for public companies. GAAP rule emphasizes on covering financial statements presented in balance sheet for at least three years. GAAP need to work closely with SEC regulations in order to measure performance of companies. In accordance to GAAP guideline interim periods must be viewed as essential part of financial year. This guideline helps accountants to allocate cost elements for different financial period. GAAP also focuses on examining unscrupulous transactions in order to identify financial frauds. Although GAAP rules differ on the basis of accounting standards of different countries. Financial fraud is multi dimensional event in terms of variety of impact and nature of fraud. In many cases financial analysts of companies intentionally forecast inflated market capitalization value in order to fulfill dubious objective. Companies practicing unethical business tend to violate GAAP rules in order to gain personal objectives. Financial fr aud can impact various issues such as trade and sales, stock market valuation and investment banking contracts significantly. Many companies use street earning method to calculate earnings per share (EPS) while the method excludes important elements of accounting such as unusual items, extraordinary charges, Charges from mergers and depreciation (Ponzio, 2010, p. 32). Fraudulent companies change GAAP rules in accordance to their requirement in order to satisfy personal objective. Following section will try to explore relationship between GAAP rules and situation mentioned in the Capstone Research Project. 2.0 Leases on Technology Assets Seem Inflated 2.1 Current Lease Accounting GAAP suggests that Current Lease Accounting standard needs to classify their contract as operating lease (all leases except capital lease) or capital lease (this type of lease transfer risks as well as rewards to lessee due to ownership). Amount of capital lease such as payment of rental can be identified fr om examining the balance sheet. GAAP rule suggests that auditor needs to check capital lease by applying depreciation on assets while such thing is not possible for operating lease. According to GAAP in operating lease the lessee does not realize the amount of leased asset from balance sheet but the person can recognize operating lease expenses. Auditors have criticized the shenanigan approach of GAAP to ignore operating lease. Current lease accounting standard has not identified any special measure in case excessive operating lease. Sometimes operating lease can give rise liabilities such as rental payment hence auditors try to capitalize leased assets. Accountants need to follow criteria specified in ASC 840 (SFAS 13) of GAAP to investigate capital lease. According to GAAP rules capital lease needs to follow (ASC 840-10-25-1) (SFAS 13.7) guideline. Accountants need to check proper valuation of leased property in order to identify financial fraud. According to GAAP rules leased tem should not be less than seventy five percent

Applying theory to the News Essay Example | Topics and Well Written Essays - 750 words

Applying theory to the News - Essay Example On the other hand, intellectual heritage involved development of the social control theories as modern versions of the strain theories (Carol). The social theory became popular in mid 1970s due to three major trends in criminology. Firstly, the reaction to conflict and labeling, as well as the return to examination of human behavior prompted some criminologists develop little interests to ‘new criminology’. Secondly, advanced in criminology studies enhanced more pragmatism and orientation of criminology. The theory enhances determination of new research techniques. Surveys for juveniles and their unbecoming behavior enhanced a new paradigm for criminology. For instances, in the article by Chris Tongneri, most of the such behaviors have been embraced by the society and considered as virtue. While the adults, media people and other prominent persons in the society cried of the rottenness of the young people, the youths enjoyed every bit of the criminal behavior done (Chris ). They perpetuated this by circulating embarrassing pictures in social media. Therefore, social control theories allow criminologists an opportunity to solve using the new methodologies. Theoretically, social control theories relate social factors with the restraint on harmful actions. According to Durkheim (1895), society possesses certain deviance and deviants in normal phenomenon, and every society possesses certain form of crime. Therefore, crime in the society must serve a certain function. Deviance helps in maintain the social order due to the vagueness of social boundaries defining the approved and disapproved acts. Such boundaries specify the degree of approval for different acts that range from legal sanction to mild displeasure and imprisonment. For instance, according to containment theory, delinquency entails both inner and outer interplays. The theory explains both deviance and conformity that encompasses various middle age behaviors. Outer containment entails the soci al environment like school and family. This plays a major role in influencing the values and norms that determine the belongingness and opportunity for acceptance. On the other hand, the inner containment encompasses the self concept formed in people when young. Such a concept results in both good or bad self image, and acts as a buffer to the outside influences (Chris). According to the theory, there are certain inducements to commit delinquent acts based on the inner strength and outer containment. An individual possessing good self concept withstands external social controls and resists committing delinquent crimes. In ‘standing by when horror happens’ article by Erin Anderson, the two young football players rape a drunken girl without her consent. According to the article, the video indicated that other partying teens enjoyed watching the naked girl. No, any teenager turned up to prevent the rape from happening. According to the law, failure to report such an incide nt results in crime. However, morality plays a major role in such a situation. Rather than assisting the girl, bystander effect came into play due to diffusion of responsibility and pluralistic ignorance (Erin). According to Hirshi (1969), behavior reflected the different degrees of morality. He believed that the power of internalized norms, desire for approval and conscience enhance the development of conventional behavior. He

Competitive strategy that Easyjet have utilised

Competitive strategy that Easyjet have utilised The aim of this report is to analyse and evaluate the competitive strategy that Easyjet have utilised in order to develop their current competitive position in the low price no frills airline market. Objectives Definitions of competitive strategy Explain Porters generic strategy Analyse the competitive strategy of Easyjet Evaluate the competitive strategy of Easyjet Recommendation for the future of Easyjet Methodology Porters generic strategy Investigate the strategy clock Find out advantage and disadvantages by creating a SWOT analysis of Easy Jet Theories on Easyjet competitive strategy The Competition Various Recommendation for Easyjets future Where the information was found? University library Internet Journals Newspapers Books Overview From this report, Easyjet can be seen as one of the main airlines in its market, and although it has some tough competition Easyjet is becoming stronger. Its competitive strategies are ahead of the competition and are being very successful. This is proven through various theories such as Porters generic strategy, the strategy clock and a SWOT analysis of Easyjets competitive strategy. Introduction Background Easyjet is one of the best known European low price no-frills airlines. Which begun in 1995 by Greek entrepreneur Stelios Haji-Ioannou. He intended to make flying to Europe affordable for more and more people. Easyjet now calls itself the webs favourite airline. (Thompson, Strategic Management , 2001) The airline is based at Hangar 89, a bright orange building adjacent to the main taxiway at Luton Airport. In an industry where corporate HQs are generally considered to be the ultimate status symbol, it is the very embodiment of the Easyjet low-cost ethos. Objectives To identify and analyse the competitive strategy that Easyjet have utilised in order to develop their current position. To critically evaluate the competitive strategy that Easyjet have utilised in the development of their current completive position. Also make appropriate recommendations regarding Easyjet. Competitive advantage Competitive advantage is the means by which a company can outperform its competitors and more profits. (Lomax Raman, 2006) The ability to create more economic value than competitors (Barney, 2010) Competitive advantage is more generally based on the stability and continuity in relationships between different parts of the organisation (Lynch, 2008) Design is a form of competitive advantageà ¢Ã¢â€š ¬Ã‚ ¦ Good design allows things to operate more efficiently, smoothly, and comfortably for the userà ¢Ã¢â€š ¬Ã‚ ¦ Customers appreciate good design. While they cant necessarily point out what specifically makes it good, they know it feels better. Theres a visceral connection. They are willing to pay for it, if you give them a great experience. (Hackett, 2009) Porters Generic Strategies This set of strategies consists of three: segmentation strategy, differentiation strategy and cost leadership Cost leadership strategy pertains to mass production of standardized products to lower the cost. Manufacturing the product in high volumes or by bulk would lower the costs of the product because fixed costs are maximized. Differentiation strategy means creating products that are being packaged as unique. Customers believe that the features of the products are incomparable and superior compared to others hence the reason for its uniqueness. Segmentation strategy means products are focused on few, selected market or the specialized markets. The company creates the product to suit the tastes or demands of a specific market. (Porter, 1998) Main Findings Analyse Easy Jets competitive strategy Easy jet which is the UKs leading low cost airline, currently operating in over 400 routes with over 175 aircraft in 27 countries is a no frill airline, the concept started in the beginning of the 1970s in the USA and then this concept was followed by Airlines in Europe, and the rest of the world. Easy jet is known as No-frills airlines, where airlines that have offer low fares but eliminate all unnecessary services Easy Jet offers a no frills service at low fares. EasyJets generic strategy is a typical cost leadership strategy. The business philosophy of easyJet is that money can be made on any route where a carrier can fly three times a day to a low-cost airport, based on a minimum market size. The basis of commercial success for such strategy is maintaining a 30-40% cost advantage over established airlines. Easyjets low prices strategy can be defined as A low price strategy seeks to achieve a lower price than competitors whilst trying to maintain a similar perceived product or service benefits to those offered by competitors (Johnson, 2005) They believe to achieve competitive advantage through this strategy, the company need two basic choices, one is to find a segment where main competitors are not interested in. The other one is find this segment attracts price sensible consumers. (Johnson, 2005) They utilize this by doing the following; Easyjet is a Ticket less airline which mean All you need to fly is your passport (or suitable photographic ID on domestic flights) and there confirmation number, based on their time of check in at the airport, this determines the order in which they board the aircraft (Easyjet.com). Efficient use of airport. Easyjet flies to main destination airports throughout Europe, but gains efficiencies through rapid turnaround times, and progressive landing charges agreements with the airports By reducing turnarounds to 30 minutes and below, Easyjet can achieve extra rotations on the high frequency routes, by maximizing utilization rates of its aircraft. Theres no such thing as a free lunch Easyjet does not offer free food from company, passengers are given the choice as to whether they wish to buy themselves drinks or snacks from the in flight. (McCosker, 2003) The absence of business class means gaining seats and maximizes capacity. Though EasyJet does not provide the same kind of flexibility as business class in traditional airlines, it is possible to change flights for a premium of  £10, plus the difference in price. Punctuality is a priority Direct marketing and Internet sales Stelios recognized the potential for sales on the Internet before it had become widely available. At first a call center allowed customers to book over the phone, a more familiar communication channel available to all. By offering discounts for Internet bookings, Stelios shaped his customers purchasing habit with the result that 80% of reservations were made on the Internet in 1998. It reduces distribution charges from travel agent commissions and computer reservation system costs. Easyjets strategy was modelled on Southwest air, but Stelios claimed he had been inspired by Richard Branson and Virgin Atlantic. His approach to customers and people mirrors that of Branson. He flies on his own planes some three or four times a week and week talk to the passengers. He is regularly present at Luton (his headquarters) and willing to revolve passenger problems. (Thompson, Strategic Management fourth editon, 2001) Easyjet favours an informal company culture with a very flat management structure, which eliminates unnecessary and wasteful layers of management. All office-based employees are encouraged to dress casually. Ties are banned except for pilots! Remote working and hot-desking have been characteristics of easyJet since the beginning. One of the strategies which easyJet is persuading is a cost leadership. In persuading cost advantage, the goal of the firm is to become the cost leader in its industry or industry segment (Grant, 2002) The Easyjet product is, in reality, a package of service, many subcontracted in. Easy jet provides the planes and their crews, and markets and the sells the flights. As a company, it is focused. Check-in and information services, snacks (for passengers to by before they board the aeroplane), baggage handling and fleet maintenance are all bought in from specialists. (Thompson, Strategic Management , 2001) Competition for customers in this sector of the market is intense, Virgin express and Fly Thomas cook are just a couple from many have low-price , no frills subsidiaries, neither of which is reputed to be profitable. The largest of the rivals is Ryanair, over 25 years old and based in Dublin, carrying over 75 million passengers a year. When Stelios established the position of the Easyjet as one of leading low cost airline in Europe by adopting an efficiency driven operational model, creating brand awareness and maintaining a high levels of customer satisfaction (where we are now) he took a step further in his perused of the strategy to offer low cost airline to masses (where we want to be) which is based on key strengths (how we going get there) (Easyjet: The Web`s Favourite Airline, 2002) Another of the strategies persuaded by founder of Easyjet can be seen, as strategy is perspective, that is, vision and direction. (Mintzberg, 1994) Evaluate Easyjet competitive strategy Competitive advantage grows out of value a firm is able to create for its buyers the exceeds the firms cost of creating it (porter,1985)A company relative position within an no frill Airline industry is given by its competitive advantage which is cost leadership and differentiation, from other frills airline companies and with its choice of competitive scope. Introducing new technologies new or shifting buyer needs the emergence of a new industry segment and availability changes in government regulations are competitive advantages. Where Differentiation is the firms product, associated services, and other activities affect its buyers activities.   All the activities in the value chain contribute to buyer value, and the cumulative costs in the chain will determine the difference between the buyer value and producer cost. (Porter, 1985) Easy jet gains competitive advantage by performing strategically important activities more cheaply or better than its competitors. (Easyjet.com) Comp etitive advantage can come not just from great products or services, but from anywhere along the value chain. To understand how a firm fits into the overall value system includes the value chains of its suppliers, channels, and buyers. Generic strategies are useful because they characterize strategic positions at the simplest and broadest level. Porter maintains that company achieving competitive advantage requires and makes a choice about the type and scope of its competitive advantage.(Porter, 1985) Concerning competitive advantage, Easyjet concentrates on costs therefore achieves overall cost leadership. It inhabits a low cost Niche position. The low cost airlines developed sufficient lead times and competitive advantage to limit any new entrants to niche positions and we still do not believe that the full service airlines have the culture to successfully develop sustainable in house low fares subsidiaries (Binggeli, 2002) However, there are problems associated with the idea of sustainable cost leadership as this entails that Easyjet has the lowest cost compared with competitors over time. This is unlikely to be achieved simply by cutting back costs however their competitors i.e. Ryanair will do this too. The search of a cost-leadership strategy will require Easyjet to have a strong focus on cost management, scale economies, and have experience curve cost advantages through the maintainer of volumes. In reality, it can be questioned whether cost leadership is a separate strategy. (Sharp 1991)  [1]  stated, having a cost advantage is merely a facilitator to differentiate, usually on price, adding that low-cost form seeks to remove bases for differentiation, so as to offer a generic service to the entire market, therefore reducing differences between segments. Another type of strategy persuaded by Stelios Haji Ioannou is express by sentence (Casell, 2002) It could be argued that cost leadership can be a precarious strategy, which may speed up the move towards a commodity market in which; ultimately, no one benefits (Partridge, 1994) Strategy Clock The Strategy Clock is based upon the work of Cliff Bowman. Its another Suitable way to analyze a companys competitive position in comparison to the offerings of competitors. As with Porters Generic Strategies, Bowman considers competitive advantage in relation to cost advantage or differentiation advantage. Easyjet are situated highly in strategic option 1 (low price, low added value) The eight core strategic options are: 1. Low price/low added value Likely to be segment specific. 2. Low price Risk of price war and low margins/need to be a cost leader. 3. Hybrid Low cost base and reinvestment in low price and differentiation. 4. Differentiation (A) Without a price premium: perceived added value by user, yielding market share benefits. (B) With a price premium: Perceived added value sufficient to bear price premium. 5. Focused differentiation Perceived added value to a particular segment warranting a premium price. 6. Increased price/standard Higher margins if competitors do not value follow/risk of losing market share. 7. Increased price/low values only feasible in a monopoly situation. 8. Low value/standard price Loss of market share. The strategy clock diagram http://htmlimg3.scribdassets.com/9l9911lw1u1cczk/images/2-2c81643482/000.jpg (Scribd.com) Easyjet SWOT analysis Strength: Easyjet has a strong brand name in the low cost airline industry; the company also owns the general popularity among customers, business or leisure, for its low fares and high efficiency Most seats are sold through Internet. Ticketless airline makes Easyjet different from rivals. Flattened structure and casual culture give efficiency in management and operation. Easyjet is frequently able to benefit from the latest technology and working practices. Efficient use of airports and aircraft is another critical strength of Easyjet. The sound network helps the company to cut costs. Paperless operation has simplified and given the huge flexibility in the management working practices. Easyjet standardise on a single aircraft type and purchase new aircraft in bulk, thereby minimizing maintenance costs. The merger of Go accelerates the company growth Weakness: Easyjet is limited at the present time to regional operations, which does not allow it to develop a more balanced portfolio of services. Although EasyJets benefits from the deal with airbus in many ways, it also causes a problem the company will operate on a mixed Boeing/Airbus fleet. Staff training and coordination in future are crucial to the move For the elder people or the people who do not use the internet, it is not convenience to book on line. They really should have more ways to book There is no business class in airplane of EasyJet, which makes it lose some business travellers Opportunities: From a political perspective, the deepening and widening of EU provides new opportunities industry wide. New routes can be introduced to those countries that will join EU in near future. Furthermore, Airlines are now able to operate a base out of any European Country, which gives many more opportunities for expansion. Comparing to US market, the European market is still an immature market, which provides opportunities to all players. General slump forces most companies and individual keep in a tight budget, therefore low cost airlines now have more chance to fight their expensive rivals. Threats: The low-cost carriers are facing rising costs, particularly in the areas of fuel, airport charges and salaries. Unpredictable incidents (e.g. Iraqi war, SARS) give uncertainties in fuel supply, customers sentiment, etc. Competition from rivals is another threat, including new businesses copying low price and no frills strategy Recommendations This report has shown that Easyjet has done very well since it begun in 1995, it is dong almost everything correctly using their competitive strategies to become successful and stay ahead of their rivals. Although the huge profitable company that it has become, its important that they do not become over confident, and be aware of what their competitors are doing, they should always have enough capital to them to make radical changes if needed to. There are a number of ways in which Easyjet could improve to take the organisation forward and make the company more profitable and improving performance. Firstly Easyjet could cooperate with other easy business, such as Easycar which could do deals on transport and parking at airports, Easyfinance could offer a special rate for loans used on flights. Easyhotel could give discounts on hotels around the airports. This could not only help easyjet and making it better for customers but also increase other easy businesses. It could be very beneficial for Easyjet to build alliances with transatlantic operations. This would build a better relationship with the transatlantic operations meaning it could create more routs. Easyjet have over 400 routes which means they have many more routes which they could add. This would mean gaining more customers that couldnt reach destinations before in which other airlines visited. As fast as the internet has grown over the last few years, not everybody has it or know how to use, more often its elder people, whom could add a bigger market if Easyjet could find out a way to reach them and make a better way of buying flights for them. Although Easyjet do have a phone number to book flights it has been stated Telephone bookings are more expensive and are not encouraged (Lowfareflights) which is very off putting. Possibly free phone calls or some sort of broacher sent through the post could let the people without internet find out about Easyjet and be able to purchase with no hassle. As the number of low cost carriers is growing another possibility could be created some sort of loyalty scheme such as loyalty card or member card. The customer would then collect points whenever they travel with Jeasyjet, which would add up and when they have enough points, they could receive some sort of reward such as a discount on flights, free flights etc. This would benefit Eeasyjet as well as the customers because the customer would want to travel with Easyjet instead of another company because they know they can save points and be rewarded with Easyjet. Major companies in the UK such as Tesco using clubcard who introduced it in 1994 to gain customers loyalty, it proved to be very successful, making customers from other stores switch to Tesco as they knew they would b rewarded with this scheme. David Sainsbury, then chairman of J Sainsbury plc, rejected the idea of introducing a similar scheme. However, the effect that Clubcard had on Sainsburys sales led to the reversal of th at decision, with the launch of the Sainsburys Reward Card in June 1996. (Randall, 1996-06-23) This will therefore stop customers switching to Easyjets rivals. From this report, Easyjet can be seen as one of the main airlines in its market, and although it has some tough competition Easyjet is becoming stronger. Its competitive strategies are ahead of the competition and are being very successful. No company is perfect and always need improvements therefore Easyjet could become ever more successful and dominate the market despite of the stiff competition. Reference List

Comparison/Contrast of Cut and The Fourth of July Essay -- essays rese

  Ã‚  Ã‚  Ã‚  Ã‚  Wilkinson 1 Comparison/Contrast of â€Å"Cut† and â€Å"The Fourth of July† In the two essays â€Å"Cut,† by Bob Greene and â€Å"The Fourth of July,† by Audre Lorde they both discuss how disappointments as a child affected their lives. Greene’s essay gives five examples about how five boys were cut from a sports team and how they used that disappointment to become successful as adults. Lorde’s essay differed in that it told one story of how her and her family were on their vacation in Washington D.C. and they were not served at a restaurant because they were black. Both authors discuss feelings of being left out, being discriminated against, and how disappointments affected their lives. However, there are more differences than similarities in the essays. I can relate more to Greene’s essay because I am an athlete; however, I have never been in position of worrying about being cut.   Ã‚  Ã‚  Ã‚  Ã‚   Greene and Lorde were similar in that they both faced a form of discrimination on their childhood that helped better them in the future. In â€Å"Cut† the boys all went to try out for a high school sports team and all of them were cut from the teams. â€Å"For the time in my life, I was told wasn’t good enough† (Greene 56). These boys were discriminated against for not having the ability or talent to be good enough to play on the team. On of the people in the essay, Bob Graham stated, â€Å"I know for a fact that it altered my perception of myself. My view of myself was knocked down; my self was lowered† (Greene 57). No one should ever be put into a situation where they face being told they are not good enough. In the other essay, â€Å"The Fourth of July,† a different type of discrimination was discussed, racism. Lorde’s family, which is African American, was faced with discrimination on a vacation to Washington D.C. The y took the trip because Wilkinson 2 Lorde’s sister Phyllis could not go on her senior class to Washington. â€Å"The nuns had given her back her deposit in private, explaining to her that the class, all of whom were white, except Phyllis, would be staying in a hotel where Phyllis ‘would not be happy,’ Daddy explained to her, also in private, that they did not rent rooms to Negroes† (Lorde 202). While in Washington Lorde and her family went out for ice cream to a Breyer’s ice cream shop. They sat down and a waitress, who was white, walked over and... ...t of the season. Not being a starter gave me the determination to work harder and in the end it all paid off. This experience has made me realize that I can do anything as long as I work hard. Wilkinson 5 In conclusion, both Greene and Lorde discuss how disappointments as child have had positive affects on his/her lives as adults. Greene’s essay applied to me more than Lorde’s because I have never been judged by my appearance. I can’t relate to the fact of being cut from a team, but I can relate to the fact being successful with hard work. Wilkinson 6 Works Cited Greene, Bob. â€Å"Cut.† The Prentice Hall Reader. 6th ed. Ed. George Miller. Trenton, N.J.:   Ã‚  Ã‚  Ã‚  Ã‚  Prentice Hall, 2001. 55-60. Lorde, Audre. â€Å"The Fourth of July.† Models for Writers. 7th ed. Ed. Alfred Rosa and   Ã‚  Ã‚  Ã‚  Ã‚  Paul Eschholz. Boston: Bedford/St. Martin’s, 2001. 201-204. Comparison/Contrast of â€Å"Cut† and â€Å"The Fourth of July† by Shane Wilkinson English 110, Section 03 Mrs. Bailey 30 April 2002   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Comparison/Contrast of Cut and The Fourth of July Essay -- essays rese   Ã‚  Ã‚  Ã‚  Ã‚  Wilkinson 1 Comparison/Contrast of â€Å"Cut† and â€Å"The Fourth of July† In the two essays â€Å"Cut,† by Bob Greene and â€Å"The Fourth of July,† by Audre Lorde they both discuss how disappointments as a child affected their lives. Greene’s essay gives five examples about how five boys were cut from a sports team and how they used that disappointment to become successful as adults. Lorde’s essay differed in that it told one story of how her and her family were on their vacation in Washington D.C. and they were not served at a restaurant because they were black. Both authors discuss feelings of being left out, being discriminated against, and how disappointments affected their lives. However, there are more differences than similarities in the essays. I can relate more to Greene’s essay because I am an athlete; however, I have never been in position of worrying about being cut.   Ã‚  Ã‚  Ã‚  Ã‚   Greene and Lorde were similar in that they both faced a form of discrimination on their childhood that helped better them in the future. In â€Å"Cut† the boys all went to try out for a high school sports team and all of them were cut from the teams. â€Å"For the time in my life, I was told wasn’t good enough† (Greene 56). These boys were discriminated against for not having the ability or talent to be good enough to play on the team. On of the people in the essay, Bob Graham stated, â€Å"I know for a fact that it altered my perception of myself. My view of myself was knocked down; my self was lowered† (Greene 57). No one should ever be put into a situation where they face being told they are not good enough. In the other essay, â€Å"The Fourth of July,† a different type of discrimination was discussed, racism. Lorde’s family, which is African American, was faced with discrimination on a vacation to Washington D.C. The y took the trip because Wilkinson 2 Lorde’s sister Phyllis could not go on her senior class to Washington. â€Å"The nuns had given her back her deposit in private, explaining to her that the class, all of whom were white, except Phyllis, would be staying in a hotel where Phyllis ‘would not be happy,’ Daddy explained to her, also in private, that they did not rent rooms to Negroes† (Lorde 202). While in Washington Lorde and her family went out for ice cream to a Breyer’s ice cream shop. They sat down and a waitress, who was white, walked over and... ...t of the season. Not being a starter gave me the determination to work harder and in the end it all paid off. This experience has made me realize that I can do anything as long as I work hard. Wilkinson 5 In conclusion, both Greene and Lorde discuss how disappointments as child have had positive affects on his/her lives as adults. Greene’s essay applied to me more than Lorde’s because I have never been judged by my appearance. I can’t relate to the fact of being cut from a team, but I can relate to the fact being successful with hard work. Wilkinson 6 Works Cited Greene, Bob. â€Å"Cut.† The Prentice Hall Reader. 6th ed. Ed. George Miller. Trenton, N.J.:   Ã‚  Ã‚  Ã‚  Ã‚  Prentice Hall, 2001. 55-60. Lorde, Audre. â€Å"The Fourth of July.† Models for Writers. 7th ed. Ed. Alfred Rosa and   Ã‚  Ã‚  Ã‚  Ã‚  Paul Eschholz. Boston: Bedford/St. Martin’s, 2001. 201-204. Comparison/Contrast of â€Å"Cut† and â€Å"The Fourth of July† by Shane Wilkinson English 110, Section 03 Mrs. Bailey 30 April 2002   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚