EBay’s strategic decision on the acquisition of PayPal free essay sample

Aim of this report is to critically analyse EBay’s strategic decision on the acquisition of PayPal before it occurred. The report will analyse the company and its operating environment, this analysis will discuss the external and internal factors, of EBay and the implications of their environment in relation to the factors analysed. This in-depth analysis will be aided with analytical tools such as PESTLE, SWOT, and the use of rich picture. Subsequently with the analytical findings, suggested strategic options will be discussed which EBay may have opted to choose. EBay’s History: EBay was established in September 1995 by Pierre Omidyar as an online auction website in the United States; by 1997 the site posted two million auctions creating the name EBay rather than AuctionWeb and branched out from collectibles into different goods within the market. EBay is now becoming the biggest online marketplace providing a facility for buyers and sellers to communicate, consequently generating millions of customers in foreign markets as well as the United States (eBay Inc). EBay’s Internal and external environment When a company is faced with its external environment changing within its industry it provides the company with opportunities to reconsider its strategies to help maintain its competitiveness (Giesen et al 2010). Therefore analysing EBay’s environment before the acquisition of PayPal will help aid the understanding of this decision implemented, exploring and discussing both internal and external factors which may have had an influence upon EBay’s strategic decision. The analytical tools of PESTLE and SWOT are going to be used as these methods helps decision making, planning, evaluating and the development of products or services due to the exploration of a company’s environment (Gorgenlander 2001). PESTLE analysis examines a company’s environment and helps identify possible market growth, potential strategic positioning and the possible direction of the organisation. SWOT is used after to measure and identify a company’s internal and external, strength, weaknesses, opportunities and threats (Henry, A 2008). Each analytical tool is being used due their validity on providing an assessment of a company’s environment. Below are the factors most relevant to EBay when the company had to consider on its strategic route of direction. Looking at PESTLE appendix 1. 1 its states that one of EBay’s political factors were its operating and is expansion towards foreign markets. The expansion for EBay was to enter and penetrate merging markets in order to generate greater customer base and usage of the EBay service (eBay inc). The implication of EBay trying to enter and expand into other markets, have some restrictions due to EBay being an online business, countries that EBay wants to enter into may have polices affecting the company, such as data protection. Data protection varies upon countries or political nations such E. U regulations on data protection and privacy; therefore EBay needs to consider the implications of government policies in support of or against online websites (Singh, 2010). At the start of the dotcom era national governments had not intervened with the e-commerce industry, however the implications that EBay face are regulatory bodies and processes to ensure security, data protection and privacy are passed on web sites ensuring the development of customer security in countries are placed also enabling more cost for EBay (standard- smith, B. Kidd, P. T. , 2000). The Economy in early 2000’s for emerging markets were developing again such as Asia, this meant that foreign markets had sustainable growth creating a demand of more people and businesses from different countries wanting to trade and spend. This consequence allows EBay to enter these emerging markets and growing globally which they were reaching, within this period. The implication meant more consumers wanted easier means to communicate via EBay, which at the time seemed difficult due to EBay’s website providing the basic medium in promoting goods rather than establishing other facilities to interconnect when trading (EBay Inc). Analysing further in relation to social influence is that EBay was established and operating within the dotcom era, this period created the generation of digital users who had more access to technology and internet. The influence of this meant that the generation had greater access to the world-wide-web. This implication affected the demand to become more connected world-wide, causing globalisation through these social influences. EBay fundamentally became successful through the shift in social stimulus on the usage of technology. Consumer spending habits also changed, where e-commerce started to become popular, this effect caused more demand for online spending, which EBay wanted to exploit (Li, F. , 2007). Consequence for this meant a merging demand for a link between networking with sellers and buyers globally in addition to online spending securely. Connecting to social influence, technology aided the growth of internet usage. In 2002 an estimate of 587 million people had internet access which was growing faster indicating more people were having access to more technology, creating further demand upon the subject previously stated (Internet Growth Statistics). Legal influence for EBay is that it was rapidly growing parallel with the internet. EBay as an online website face issues of data protection globally ensuring personal information of customers are not breached or given. This means EBay’s website needs to be secure via payments, accessing and hackers. Another legal subject is fraud and theft; due to e-commerce being popular and the nature of EBay’s business it faces consumer fraud and online money theft globally (Cyber Crime, 2013). The implication of this is as EBay is developing globally they need to consider further more consumer protection through e-commerce, due to these risks and factors, if achieved poorly, consumer confidence, brand image and usage are affected greatly. (Stanford-smith, B. , Kidd, P. T, 2000) EBay’s SWOT PESTLE analysis, enabled a SWOT analysis appendix 1. 2 Summarising, EBay’s successful brand image through its online auctioning and e-commerce sector, EBay has become financially successful. With these strengths EBay can do market leadership, helping EBay to maintain greater brand awareness and influence on the marketplace. For instance a firm would be in a superior position to defend itself from new entrants if they do market leadership furthermore with strong finances EBay has the freedom to acquire and merge with companies as well as invest in research and development. Analysing the PESTLE previously EBay’s major weakness is fraudulent activities happening within the website. They were yet to provide more provisions of safer methods or alternative payment methods, creating lack of trust upon the website services and usage, developing a barrier. Opportunities through the PESTLE is global expansion for EBay to reach, this can be done through the increase use of internet usage globally providing EBay with the opportunity to enter foreign markets. However in order to utilise globalisation another opportunity EBay can do is develop more services and accessibility where the demand to networking can be established, this could mean trying to make their website easier to use from money transfers, payments and communication with EBay users. The major threats are competition with other organisations such as Amazon and Yahoo, these companies can affect EBay’s sales and market share. However the ultimate impact of threat is online security and consumer confidence. Maintaining online security is vital to conserving consumer confidence. EBay expanding causes increasing threats of security in relation to online shopping and fraudulent activities this subsequently affects brand image, sales and profits. This also collerates to its weaknesses on safer payment methods, causing barriers for EBay’s mission statement of†to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world† with these weaknesses and threats EBay is unable to provide a safe or easier option to trade for both buyers and sellers effecting expansion (Corporate Mission Statement of eBay). Defining the problem The key elements on system thinking is to define a problem and to see the system as a process of injury, Rich pictures are used to analyse a view of a problem situation, this is a soft system methodology which characterise a situation of distress for a company. A rich picture includes the influences that cause the problem that a formal method of analysis is unable to see. (Darzentas, Darzentas Spyrou (1994). Rich pictures illustrate structure, process and the issue a firm faces that is related to the problem definition. Appendix 1. 3 illustrates the rich picture drawn for EBay with the aid of PESTLE, SWOT and research on EBay. Within the rich picture it demonstrates that EBay has a lack of safe provisions for seller and buyers, exampling the lead to criminal activity and unsafe boundaries for buyers and seller to communicate which is EBay’s fundamental service. The rich picture analysis identifies further EBay’s consumers requirements are not being fulfilled in regards to safer trade and transactions. The key defining problem illustrated is the overall security of EBay in result of growth globally and the complete band image of EBay being affected, due to these problems. Summaries findings from all the analysis, it is clear that EBay needed to tackle issues of security and the increase demand for easier and safer trade between consumers, which effects EBay’s global growth and company mission statement. This meant that EBay needed to look at strategic strategies in order to overcome these implications. Below are few that EBay could have considered. Strategic options: EBay can invest in further research and development to create a facility to help the company’s security in terms of consumer transaction, safe and easier trading. EBay can merge with an established company, which specialises in web security or money security to provide a service for consumers. Can acquire a company that can help with overcoming these barriers. EBay can outsource a company in order to deal with these problems, whilst the company focuses on other company goals.

Sample Essay About Poverty - Writing the Right Essay About Poverty

Sample Essay About Poverty - Writing the Right Essay About PovertyWhen it comes to creating a well researched and written essay sample about poverty, an individual has the responsibility to keep some basic things in mind. There are numerous examples of college and university students writing research papers on issues such as the proper way to measure poverty and how the changes in government policy regarding it affect the lives of the citizens. However, one must also be careful not to get bogged down in all the details and ignore the main issues.The main issues that need to be dealt with are that of finding a scholarship opportunity that can help students pay for their education and also to give them the chance to succeed in their endeavors in life. It is clear that even if a student applies for many scholarships at one time, he or she may still struggle to achieve success in life.So, when you are dealing with a very well researched essay sample about poverty, you need to keep the fo cus on these main issues. But, you also need to take into consideration the effect that the government policy will have on the lives of the people living in poverty, and you need to explain how the policies by the government will affect the lives of the citizens in terms of the lives they lead in general and the material things they have access to.In order to get an idea of how this affects the lives of the people, you should also get an understanding of the economic conditions in the country. You should also understand what happens to the money that a person earns to support his or her needs.This is a basic question and you should take your time before answering it. Many students simply assume that the government policies are sufficient to assist the citizens in their time of need and to provide a good quality of life. But, if you are able to gain an understanding of the difference between public policies and private policies, then you will know that this answer is simply incorrect .So, you should get to know what the consequences of the poverty are. If you find that a certain group of people get benefits but do not know why or what they are getting for it, then you need to find out the causes of that condition. It will be easier for you to get the information if you have done your homework and researched the matter.Once you know the cause of the poverty, you can write a decent essay sample about poverty that will easily answer the questions of your reader. This type of essay sample is useful for people who do not have enough knowledge about the subject or who want to make the topic look like they are experts.However, before you write the sample, make sure that you have done all the necessary research. You need to understand the source of the information that you will use and also you need to understand how you will be using the information. Thus, a sample like this is very helpful for a student.

How to Set Up WordPress Heatmaps for Free - Track Clicks and More

Analytics is one of the most powerful tools  you have to make sense of your users behavior. However, staring at numbers day after day can get tiring, and figuring out what metrics to keep an eye on isnt always easy. Thats where WordPress heatmaps come in.Heatmaps offer you a simple way to track and analyze whats happening on your site. They do this by providing a visual overview of which areas of your website get more attention from users. With that information in hand, you can identify and fix problem areas quickly.In this article, well dig into what WordPress heatmaps are and what makes them so useful. Then well teach you how to set them up using the  heatmap for WordPress plugin.  Lets get started! A heatmap is a visual representation of data that uses colors to represent specific values. If you use a heatmap  to analyze a page of your website, for example, it will show you which areas are receiving the most user interactions (such as clicks).   The warmer the color, the more engagement a section gets:Red sections are the areas that get the most user attention on your site.Heatmaps can be powerful tools for  spotting issues (in design or otherwise), which  means you get the chance to fix problem areas on your site swiftly. Here are a couple of examples of how you might use a heatmap to improve your site:You can determine if your Calls to Action (CTAs) are getting enough attention compared to other elements on your pages. If they arent, you can always take steps to make your CTAs more compelling.Under normal circumstances, your navigation menu should always be a hot area. If that isnt the case, you should probably look into improving your navigation.As you can see, the real value of heatmaps lies in their ability to reveal  specific issues with your design or navigation.Before we move on, its worth noting there are two main types of heatmaps: those that track clicks, and those that analyze scrolling behavior. The first type is the most popular , since it provides you with more precise information  about what your users are interested in clicking on. Scrolling heatmaps, on the other hand, are useful if you want a birds eye view of your sites performance. They show you what areas are catching your readers eyes as they scroll down each page.In the steps below, well be focusing on a click heatmap tool for WordPress. However, you can always opt for an alternative such as CrazyEgg if youre looking for a scrolling map.How to set up WordPress heatmaps (in two easy steps)For this tutorial, were going to use the heatmap for WordPress plugin. Its one of the simplest heatmap tools available, and it comes with plenty of features. heatmap for WordPress Realtime analytics Author(s): HeatMap, IncCurrent Version: 0.5.2Last Updated: February 21, 2019heatmap-for-wp.0.5.2.zip 82%Ratings 79,593Downloads WP 3.1+Requires Heatmap for WordPress enables you to monitor activity on your site as it occurs and see how it changes between mob ile and desktop users. Its simple to set up, and you can get a free plan that supports up to five pages on a single site and an almost unlimited number of interactions. If youre looking to use  the plugin on multiple sites, there are also  premium plans available.Before you can configure the plugin, youll need to install and activate it. Then proceed to  the first step.Step #1: Sign up for a heatmap account and activate the pluginAfter youve installed the plugin, visit  the new heatmap tab on your dashboard. Youll see that it requires you to sign up for an account on heatmap.me before you can access its full features. Go ahead and do that now:The only caveat is that youll need either a Google or a Facebook account to sign up. Dont worry though –  once youre done setting up your account, youll be able to track your WordPress heatmaps from inside your WordPress dashboard.After completing the initial signup process, heatmap.me will ask you for your WordPress sites URL. Make sure you enter it correctly:Fill out the necessary fields and save your changes. Then, go back to WordPress and click on the heatmap tab again. Select  the Check now button, and the plugin should be ready to go.Step #2: Track your user activity with your new heatmap toolYou dont need to worry  about your WordPress heatmaps being difficult to use – heatmap for WordPress makes accessing them  remarkably simple. All you have to do is find the page you want to track and make sure youre logged into WordPress. If you are, youll see a new heatmap icon on your admin bar:Simply  click on that icon, and youll see colors popping up all over your content. Of course, if you just recently set up the plugin, youll need to wait for a while until visitors have  had time to interact with your site. For now, just sit back and let the plugin work its magic!ConclusionHeatmaps have been around for a while, but they arent the kind of tool you see talked about often. Thats a shame be cause they offer a very simple way to analyze whats  happening on your site. Using a heatmap will help you discover  which areas users like and which arent getting enough traction. That information is worth its weight in gold.All you have to do is install the heatmap for WordPress plugin, sign up for a heatmap account  and connect it to your site, and youll be able to access your new tool.

Writing pedagogy Essay Example

Writing pedagogy Essay Example Writing pedagogy Essay Writing pedagogy Essay Writing pedagogy is as varied as any other kind of instruction although there are stand-bys that seem to guide effective writing instruction. Many of those common elements have been listed in the plan below for teaching expository paragraphing. The writing key writing strategies I world use to teach expository writing are brainstorming (advance organizers), drafting, modeling, and peer review. These are writing techniques that would be beneficial to all writing. First off, a teacher would want to make sure that students understand the content and the structure of expository writing. In order to teach expository paragraphs, I would first have a question on the board when students come in- What does expository mean? They would use the cooperative technique of Think-Pair-Share, and we would develop a working definition. This would take less then five minutes. Then, I would present the various components of exposition, like comparison/contrast, cause/effect, steps in a process, description, etc. to the whole group. I would inform that class that descriptive is what we will focus on and brainstorm with them about about what makes good description to the whole group (Informing learners of objective). To stimulate some good descriptive writing, thought provoking pictures will be placed at various points around the room (gaining attention). Students will be instructed to choose a picture and free write about that picture using what they know about good description. All students who wrote on the same photo will form a group, which would be the beginning of small group instruction. They will read what they have written to each other, commenting on examples of good description in the works of others. I would allow 15 minutes for this. These same groups will brainstorm about possible thesis statements for their paragraphs, using previous knowledge of thesis statements (stimulating recall of prerequisite knowledge). They will rely on this prior knowledge to come up with a thesis statement. I would allow another ten minutes for this. Groups would share their possible thesis statements and we would critique them as a class. They would receive a handout with definitions and examples of basic elements of description, like effective vocabulary and figurative language. At this point, we would look at both a professional model and a student model of a good descriptive paragraph as a whole group and have a class discussion about what makes these good and how we would incorporate these methods into our own writing (presenting stimulus material). A rubric will also be provided and explained. This rubric would highlight voice, sentence structure, and various elements of description like use of figurative language, effective verbs, connotation, etc. Modeling is an essential part of the writing process and one that many teachers miss. Rubrics simply make the end results much more tangible for students rather then just the subjective grade that instructors sometimes give. Students would then draft or revise what they have already written on a computer, including a thesis. They would then email their paragraphs to a partner in the class who would use Word Track Changes to offer helpful suggestions/improvements and email the paragraph back (peer conferences). Each person would fill out an evaluation form including strengths of the paragraph, suggestions for improvement, areas where more development is needed, and questions for the writer (providing feedback). These will be submitted to the teacher (providing feedback). They would then go so far as to fill out the rubric for their partner’s paper as if they were grading it themselves. When they turn in a final draft, they will write reflectively about their paragraph relating to each point on the rubric and give themselves a grade based on the rubric (providing feedback). The teacher will then grade these according to the rubric. This lesson or series of activities would provide students with all the essentials of expository writing while hitting on a variety of learning styles and instructional techniques. Expository writing is an important skill for students to have and needs to be taught in a scaffolded approach. Romano, Tony and Anderson, Gary, Expository Composition: Discovering Your Voice, EMC Publishing, St. Paul, MN, 2008.

Human Cloning Philosophy by Aristotle Essay Example | Topics and Well Written Essays - 500 words

Human Cloning Philosophy by Aristotle - Essay Example In this paper, we shall highlight the ideas and philosophical concepts of Aristotle about human cloning practices. When in Switzerland the first clone of sheep that was named Dolly made many individuals consider it against human ethics and they believed that such practices contribute to devaluing the natural processes of childbirth. Aristotle has opposed practices of human cloning and supported his thoughts with the claims of psychological influences of human cloning (Aristotle). He explained that babies, who are produced through artificial means by utilizing cells of a single parent, remained deprived of the love of both parents. When they see other children around them with mother and father both they become a victim of complex and depression (Aristotle). Additionally, he highlighted that there is a risky situation for the mother who gives her cells for artificial reproduction process because the procedure of taking out cells from mother`s body is dangerous for her health as well as for the embryo, which is used to making a genetically identical copy of the mother (Aristotle). Moreover, human c loning goes against the natural system and authority of childbirth that has been given to men and women by the God within the boundaries of the legal relationship. However, an advanced system of making human clones or reproduction of test tube babies has degraded rights of men and women and has interrupted the God made procedures of baby production (Aristotle). Aristotle has also supported such claims because he has presented his philosophy that totally disagrees with the ethical nature of human cloning. His philosophy explicitly highlights that human cloning is unethical because unfair and painful means are used to give birth to the baby (Aristotle). He considered that methods of human cloning are bad and it is evident from the first experiment of sheep cloning, which employed more than a hundred scientists to work day and  night in order to make an experiment of cloning successful.  

Business Strategy Assignment Example | Topics and Well Written Essays - 750 words

Business Strategy - Assignment Example Among the elements research here include self-driving cars and augmented reality glasses. While Google is currently an industry leader, it has received criticism from analysts who argue that the shift between eras of technology will be too great for Google to organizationally manage (Jackson 2012). This essay considers strategic means by which Google can manage the next major paradigm change in technology and ensure its long-term subsistence. Analysis While Google, Inc. will undoubtedly encounter steep challenges in maintaining its industry position in the upcoming decade, this strategic analysis argues there are ways the organization can remain highly competitive. One of the most prominent considerations in terms of long-term strategic management is leadership. Chen & Hambrich (2012) argue that one of the primary determinants of organizational success is successful leadership. Within this spectrum of understanding it is necessary for Google to ensure their leadership and management approach is strategically established. A considerable amount of research has been devoted to Steve Jobs and his organizational contributions to Apple, Inc. Researchers note that his arrogance may have contributed to Job’s ability to inspire others by getting them to view Apple as not just a company, but also a personal mission (Isaacson). What emerges is a consistent articulation of Job’s personality and leadership approach as implementing brash arrogance and perfectionism to advance his overarching vision; as such, Job’s is not entirely concerned with the intricate programming details, but with driving and shaping vertical and horizontal expansion. Such an approach has also been recognized as successful with celebrity chef Jamie Oliver. One considers that in terms of leadership theory his approach is largely akin to a charismatic leadership style, as Oliver leverages his intensity for the business to inspire the employees around him (Godwin 2012). There are a n umber of ways that Google can implement the success of these individuals. Their approach could be implemented in different management contexts in Google through ensuring that the organization’s mission and purpose is aligned in a socially responsible way. While Google currently has the ‘Don’t Be Evil’ motto, it’s necessary they further implement such social responsibility. This would encourage employee identification with the leader and the organization’s larger evangelical purposes. Notably, such an evangelical approach has prominently emerged in technology companies such as Apple, Inc. and to a lesser extent Facebook, both of which have achieved great success. While strategic management considerations are essential to Google’s long-term success, it’s also necessary to consider specific business maneuvers. Indeed, Hannan & Freeman (1989) argue that one of the primary reasons organizations fail is because of the large ecological business environment in which they operate. While it’s impossible to specifically predict the future in terms of Internet search, there are a number of strategic directions that Google must pursue as a means of not being left behind in their organizational environment. This strategic analysis specifically argues that future contexts of Internet search will emerge at the intersection of mobile/tablet technology, social media, and customized data analysis. Currently Internet search results in

Definition of Good and Evil Essay Example for Free

Definition of Good and Evil Essay The nature of good and evil one of humanities never ending conflicts since the beginning of time. For instance in the novella Heart of Darkness by Joseph Conrad explores the issues surrounding imperialism, and centers Marlow the main character. The conflict between good and evil is particularly evident throughout the story. In following the novella you begin analyzing and thinking theories for instance: people are inherently evil and its expressed in varieties of forms, or people are inherently good, but become corrupted by society and other outside forces. In my perspective Im in position of people are inherently good, but become corrupted by society and other outside forces I do believe theyre people who are inherently good but influenced negatively by society and endure on evil. I stand on this position because in Heart of Darkness Marlow expresses The word ? ivory rang in the air, was whispered, was sighed. You would think they were praying to it. A taint of imbecile rapacity blew through it all, like a whiff from some corpse. By Jove! Ive never seen anything so unreal in my life. And outside, the silent wilderness surrounding this cleared speck on the earth struck me as something great and invincible, like evil or truth, waiting patiently for the passing away of this fantastic invasion. (Conrad 368) This quote Marlow clarifies that hes in this situation because of the white mans pursuit for ivory which caused death and greed; in which it proves the point of good people influenced by evil forces. Another example of this is in Part III in Heart of Darkness when Marlow and Kurtz finally meet each other through the steamships departure from the Inner Station. Here Marlow describes his developing relationship with Kurtz in terms of intimacy and betrayal. Marlow also indicates that the Africa natives are responsible for Kurtzs current condition of evilness and cruelty. Finally in the end after Kurtz dies his last words were the horror, the horror I believe Kurtz is referring to the darkness in his heart or emptiness, also being a failure of his destiny. Chinua Achebe feels differently about the novella Heart of Darkness mainly because its concept of evil. She expresses that The Heart of Darkness projects the image of Africa as the other world, the antithesis of Europe and therefore of civilization, a place where a mans vaunted intelligence and refinement are finally mocked by triumphant bestiality in other words evil. Achebe also disliked the fact how the African natives were perceived as ignorant and simply just faded into the background. Achebe concluded by stating realized that no easy optimism was possible. And there is something totally wrong in offering bribes to the West in return for its good opinion of Africa. In conclusion Africa was where colonist evil dwelled in Heart of Darkness. Evil in which takes the form of imperialism, hypocrisy, ambiguity, and moral confusion. In which case proves my theory people are inherently good, but become corrupted by society and other outside forces. You can fallow Marlow in the novella in how he is forced to align himself with either the hypocritical and malicious colonial bureaucracy or the malevolent Kurtz. This will assure the reasons why the nature of good and evil is one of humanities never ending conflicts.